Animenomics shares insights and data explaining the business and market forces that are driving the anime and manga industries in Japan and internationally. Our free newsletter is published on Wednesdays.

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Our mission is to make the business of anime and manga accessible to fans, with unique insights and data from reliable industry sources.

Japan’s largest financial newspaper, the Nikkei, coined the term “Animenomics” in 2014. A nod to the growth-focused economic policies of then-prime minister Shinzo Abe, the term points to the efforts made by private businesses and local governments to use anime to revitalize different sectors of the Japanese economy.

Today, the anime industry exceeds ¥3 trillion (US$21.5 billion) in revenue worldwide, with markets outside Japan driving most of the growth. Anime and manga are no longer just the realm of fans. They are big business, and the news reporting must reflect that condition.

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Media contact, inquiries, and story tips: editors@animenomics.com

Animenomics has been cited in the following publications:

• “Warner Music Japan, NBCUniversal Japan team up on anime-related music”, Music Business Worldwide, Dec. 12, 2024.

• “Indonesia leads ASEAN animation industry’s expansion”, Nikkei Asia, Oct. 7, 2024

• “Crunchyroll Adds 100 Anime Titles in Indonesia”, Anime News Network, Sep. 2, 2024

• “Rahul Purini: ‘Dubs Constitute 65% of Crunchyroll's Viewership in India’”, Anime News Network, Sep. 2, 2024

• “Original Evangelion Studio Gainax’s Massive Debt Revealed by Tokyo Shoko Research”, CBR (Comic Book Resources), Jun. 13, 2024

• “Anime music muted”, Semafor Flagship: Asia Morning Edition, Apr. 12, 2024

• “Akira Toriyama’s gift to the world”, The Japan Times, Mar. 15, 2024

• “Semafor Stat: 90%”, Semafor Flagship: Asia Morning Edition, Jan. 31, 2024