Animenomics shares insights and data explaining the business and market forces that are driving the anime and manga industries in Japan and internationally. Our free newsletter is published on Wednesdays.

Why subscribe?

“It’s the best source in English to get reports on the business side of anime.”
Jarrett Martin, Tonari Animation CEO

Our mission is to make the business of anime and manga accessible to fans, with unique insights and data from reliable industry sources.

Japan’s largest financial newspaper, the Nikkei, coined the term “Animenomics” in 2014. A nod to the growth-focused economic policies of then-prime minister Shinzo Abe, the term points to the efforts made by private businesses and local governments to use anime to revitalize different sectors of the Japanese economy.

Today, the anime industry is approaching ¥3 trillion (US$21.5 billion) in revenue worldwide, with markets outside Japan driving most of the growth. Anime and manga are no longer just the realm of fans. They are big business, and the news reporting must reflect that condition.

Press and inquiries

Media contact, inquiries, and story tips:

Animenomics has been cited in the following publications:

Subscribe to Animenomics

Get weekly insights and data on the business and market forces driving the anime and manga industries in Japan and around the world.


Richardson Handjaja writes about Japan’s anime and manga industries. He was previously news managing editor at MyAnimeList, the world’s largest anime and manga community website.