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Do you know anyone who would label themself as an “IP fan”? WTF does that even mean?
““We will seek to connect more broadly and deeply with IP fans around the world, analyzing their preferences and level of interest,” Bandai Namco chief executive officer Yuji Asako said of the Gaudiy investment in a newsletter to shareholders.”
I really wish these companies would engage with people like me to help them create their outward-facing communications because this is not how anybody in the industry or wider consumer-facing press speaks.
Also! If this deal was in the works for a while why did Filmworks license Qwuuuuuarks (! I can’t be arsed spell checking this stupid title to a great show) to Amazon globally and not Crunchyroll where it would have generated a much better engagement level for the Gundam brand?
As long as Bandai Namco’s different divisions dance to their own tune, chasing revenue rather than building long-term engagement and monetisation funnels, with no joined-up global “IP fan” development strategy to speak of they’re more or less gonna keep pushing shit up hill in a broken wheelbarrow while serving the same middle aged Gunpla otaku they did this time over a decade ago.
I guess they never expected fans to read their shareholder newsletter!
I also think GQuuuuuuX's exclusivity might be temporary. It isn't a Prime Video exclusive show in Japan. One outcome I also didn't mention here is that the deal potentially sets up Sony as the future distributor of Bandai and Legendary's Gundam live-action film.
Do you know anyone who would label themself as an “IP fan”? WTF does that even mean?
““We will seek to connect more broadly and deeply with IP fans around the world, analyzing their preferences and level of interest,” Bandai Namco chief executive officer Yuji Asako said of the Gaudiy investment in a newsletter to shareholders.”
I really wish these companies would engage with people like me to help them create their outward-facing communications because this is not how anybody in the industry or wider consumer-facing press speaks.
Also! If this deal was in the works for a while why did Filmworks license Qwuuuuuarks (! I can’t be arsed spell checking this stupid title to a great show) to Amazon globally and not Crunchyroll where it would have generated a much better engagement level for the Gundam brand?
As long as Bandai Namco’s different divisions dance to their own tune, chasing revenue rather than building long-term engagement and monetisation funnels, with no joined-up global “IP fan” development strategy to speak of they’re more or less gonna keep pushing shit up hill in a broken wheelbarrow while serving the same middle aged Gunpla otaku they did this time over a decade ago.
I guess they never expected fans to read their shareholder newsletter!
I also think GQuuuuuuX's exclusivity might be temporary. It isn't a Prime Video exclusive show in Japan. One outcome I also didn't mention here is that the deal potentially sets up Sony as the future distributor of Bandai and Legendary's Gundam live-action film.